Adventure Landing’s Apartment Plans Change in Jacksonville Beach

JACKSONVILLE BEACH | The developer of a 427 unit luxury apartment community project revised its plan for the project that would replace adventure landing amusement park in Jacksonville Beach.
Major revisions include increasing the area of land planned for conservation/recreation/open space by 60%, reducing the area of properties under development by 40%, and adding a 2,000 square foot building intended for a cafe or restaurant.
Trevato Development Group still offers 427 apartments on the site overlooking Beach Boulevard. But it has reconfigured its plans so that there is a 67% reduction in traffic from development potential, according to its amended proposal.
The Jacksonville Beach Planning Commission is scheduled to consider the amended rezoning and future land use applications for Trevato at its regular meeting at 7 p.m. Sept. 26 at Jacksonville Beach City Hall, 11 3rd St. NOT.
City staff recommends approval of Trevato’s amended rezoning application “assuming approval” of the accompanying future land use amendment. The plan complies with the relevant land use planning code, according to a report by Heather Ireland, director of the Department of Planning and Development, prepared for the meeting.
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The Jacksonville Beach City Council can accept or reject a planning commission recommendation.
Trevato, a Jacksonville Beach-based private real estate investment and development firm, recently announced the revised plans in a press release.
The design and authorization process typically takes around 15 months. If rezoning and land use are approved in November, construction could begin in the first quarter of 2024, according to a Trevato Group representative.
Opened in 1995 Adventure Landing Jacksonville Beach remains in business at 1944 Beach Boulevard. The popular park owner previously said he was looking to move to a new site.
Its sister amusement park Adventure Landing Jacksonville — at 4825, boul. Blanding. on the west side of town – closed June 27, 2021, after 24 years of operation. The property was later sold to Amazon for use as a parking lot for its delivery center.
Revised development plans
Refusal from residents and concerns about protected wetlands led to the revisions.
The main property consists of just over 22 acres of land located on the south side of Beach Boulevard, just east of the Beach Boulevard Bridge.
Trevato unveiled its original proposal to redevelop the Adventure Landing Jacksonville Beach property into apartments in June 2021. At that time, the project was estimated to cost around $80 million.
After holding two public workshops on the original plan and analyzing the proposal, city staff recommended that the Planning Commission deny this original rezoning and land use application.
Staff expressed concern about the impact on protected wetlands and residents’ concerns that the proposed development was too large for this location. The project as originally proposed did not conform to the city’s overall plan, staff determined.
In December 2021, the Planning Commission postponed action on the application when Trevato asked for time to revise its plans and resubmit its rezoning and land use applications.
Trevato submitted the amended plans for the mixed-use development on August 25. The most significant changes include:
- Increased conservation and recreation area from 6.83 acres to 19.43 acres.
- Halve planned land zoned for community commercial and low-density residential use.
- Condense the mixed-use development parcel to 10.9 acres, representing a 40% decrease in total land development, as permitted by the overall Jacksonville Beach Plan
The proposed changes “will result in approximately 43 acres of open space and conservation land, comprising 80% of the property,” Trevato said in the press release.
The revised plan also calls for the construction of an observation deck that could be connected to the public right-of-way. The platform would provide “a view of the conservation area that will be open to the community.”
The development is part of several mixed-use developments or renovations in Jacksonville Beach, some by Trevato, including the Gallery, which reactivated the former J. Johnson Gallery along the North First Street and Fourth Avenue corridor that understand O-Ku; the former location of Dolphin Depot at 704 1st St. N.; property at 502 1st St. N.; and the renovation of Surf Bar and Rip Curl at 200 1st. St.N.